Client: Hooked On Phonics
Item: Packaging design, literature, infomercials and promotional support

Packaging can make all the difference between a successful product and a failure -- even in mail order. The validation of the sale comes, in the eyes of the consumer, comes when the package is opened. In viewing the package's contents, will the consumer perceive value or rip-off? Such was the case with the original packaging of Hooked on Phonics where returns were extremely high -- approximately 20%. Our re-packaging design resulting in a dramatic reduction in returns to less than 1%, not only helping millions of children to learn to read, but in creating one of the most successful mail order products of all time.